Book gifting logo

Buchstart Schweiz, Sikjm

Zürich, Switzerland
Programme name

Buchstart – Né pour Lire – Nati per Leggere.

Country

Switzerland.

Date of information

December 26th 2023

ABOUT THE ORGANIZATION

Organization name

Swiss Institute for Children’s and Youth Media

Organization address

Georgengasse 6, 8006 Zürich

Goal/objective

Research, documentation in the field of children’s and youth media and reading promotion

Organization contact

Barbara Jakob

Position of contact person

Project manager

Organization website

www.sikjm.ch, www.buchstart.ch

Organization type

National reading promotion organization

How many staff does your organization employ?

26

ABOUT THE PROGRAMME

Basic details

Programme name

Buchstart – Né pour Lire – Nati per Leggere.

Country/Province/City where the programme takes place

Switzerland.

Year started

2009

Programme goal/objective

The aim is to support all children born in Switzerland in their language development and to give them access to the world of knowledge. Buchstart Switzerland sensitises parents to how they can playfully promote their child’s perceptive faculties and positively influence its language development. In order to achieve this goal in Switzerland, all families with a newborn shold receive a bookstart package.

Funding sources

Federal Office of Culture, cantons, div. sponsors.

Geographic coverage

Nationwide.

Purpose of the programme

Not for profit?

Not for profit.

Religious or political purpose?

None.

Local consistency of model

Is your programme model consistent across your geographic area, or are there regional differences?

a) Consistent, regarding the aim and the strong focus on libraries as well as the content of the packages. b) Not consistent, regarding the distribution of the packages: German speaking part: mainly in the libraries, after parents have received a voucher via paediatrician/mother counsellor, in some places paediatrician/mother counsellor distribute the package directly. Italian speaking part: sent by the community together with a letter including information concerning the local library. French speaking part: in the libraries or via healthcare workers

Book Packs

What are the contents of your gifting pack?

2 board books (exchanged every 2 years, one rather intended for babies the other for toddlers) and a multilingual informational brochure for parents (16 languages) Packed in a cardboard box.

Is your programme offered free of charge to all families?

Yes.

Partnerships and Delivery

What are your primary `points of contact` with the population you serve? (i.e your local programme partners.)

Library, Paediatricians, Mother counsellors, communities, intercultural mediators.

Who gifts/hands-out your pack to families?

Healthcare workers, librarians, paediatricians, Mother counsellors, early education specialists. Important is the local/regional construction and care of a strong network to reach as many families as possible.

Does your programme uses volunteers?

None.

Audience

Is the programme universal or targeted?

Basically, it is universal, but we try to reach more disadvantaged families as well as families with migrational background. Therefore, we motivate local networks to include as many partners (common or private) as possible. For example, with the aim to include Bookstart information in specialized programmes for these target groups,

How many children does your programme serve a year?

About 30,000 receive the package (=35% newborn/year).

At what age/gifting period do children receive your programme?

Birth – 6 months, 6 – 12 months, 12 – 24 months,

Diversity provision

Does your program include provisions or resources for children with special needs?

No.

What language populations does your programme serve?

The books are available in 3 languages (German, French, Italian), the brochure for parents is multilingual (18 languages: German, French, Italian, English, Turkish, Tigrinya, Tamil, Arab, Farsi, Spanish, Serbian, Russian, Portuguese, Kurdish, Croatian, Albanian, Ukrainian, Rhaeto-Romanic).

Evaluation and research

Have you conducted programme evaluation or research (including longitudinal)? If yes, has this evaluation/research been published?

In the first years after the launch in 2008 there have been 2 master theses mainly concerning the impact of the project on libraries (as there was absolutely nothing for families with very young children before!) Both also included feedback from parents and how they esteem the offer, especially the regular Bookstart sessions in the library. In 2024, a new evaluation will be published.