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BookStart Madeira

Funchal, Portugal
Programme name

BookStart Madeira.

Country

Portugal/Autonomous Region of Madeira.

Date of information

December 26th 2023

ABOUT THE ORGANIZATION

Organization name

Madeira Archives and Library Department

Organization address

Caminho dos Álamos, 35, Santo António 9020-064 Funchal

Goal/objective

Promoting widespread access to Madeira’s archival heritage; fostering reading and literacy in the community; promoting research and knowledge about Madeira’s history and culture

Organization contact

Nuno Mota

Position of contact person

Director of Madeira Archives and Library Department

Organization website

https://abm.madeira.gov.pt

Organization type

Local network of organizations who support and administer the programme

How many staff does your organization employ?

114

ABOUT THE PROGRAMME

Basic details

Programme name

BookStart Madeira.

Country/Province/City where the programme takes place

Portugal/Autonomous Region of Madeira.

Year started

2022

Programme goal/objective

Promoting family reading practices for children under 5 years old, privileging social contexts less exposed to books and reading.

Funding sources

Presently, only public funding sources are being used; as the programme gains traction we plan to diversify funding and involve private funding and other public funding sources.

Geographic coverage

Madeira archipelago (Portugal).

Purpose of the programme

Not for profit?

Not for profit.

Religious or political purpose?

None.

Local consistency of model

Is your programme model consistent across your geographic area, or are there regional differences?

Not consistent – For now and unless we get extra funding, we don’t plan to cover Madeira’s biggest urban centre and capital city (Funchal), at least entirely, since this is the geographic area already more intensely covered by our library and reading services; for the same funding reasons, we don’t plan to cover all the population of other two more populous municipalities located in the south of Madeira Island

Book Packs

What are the contents of your gifting pack?

Two books per pack; information/marketing material about the programme. Every child will receive three packs between 0 and 5 years old. Books will be chosen according to the age of the participants. For the selection of the books, we are relying on our own expertise with book reading activities for children and also on input from the University of Madeira (Educational Psychology research team).

Is your programme offered free of charge to all families?

Yes, free of charge.

Partnerships and Delivery

What are your primary `points of contact` with the population you serve? (i.e your local programme partners.)

Library, School.

Who gifts/hands-out your pack to families?

Librarians, nursery school staff.

Does your programme uses volunteers?

Unknown

Audience

Is the programme universal or targeted?

The programme is targeted at children aged from 0 to 5 years old, living in more peripheral municipalities in Madeira archipelago, not just geographically but also in terms of socio-economic criteria; we will try to reach all the children in less populated municipalities, and introduce socio-economic exclusion criteria (for instance, levels of income) in the more populated municipalities.

How many children does your programme serve a year?

The number of children is incremental in a year basis. In 2023 only 70 children will be served (belonging to just one municipality, which will work as a pilot project). In 2028 we expect to serve between 700 to 1000 children annually.

At what age/gifting period do children receive your programme?

6 – 12 months; 24-36 months; 4-5 years.

Diversity provision

Does your program include provisions or resources for children with special needs?

No.

What language populations does your programme serve?

Portuguese.

Evaluation and research

Have you conducted programme evaluation or research (including longitudinal)? If yes, has this evaluation/research been published?

Madeira Archives and Library Department is the new regional agency responsible for the coordination of the regional library system and, more broadly, for promoting book and reading in Madeira. Therefore we intend to promote this programme in the scope of these goals and also as a way of developing the regional library system through confronting local libraries with new challenges and strategies for promoting reading in a community level.